Now ask, "What about the actions of the public and cost effectiveness?"  In a city, mass transit is effective.  In rural and suburban America, individual transportation is the norm.  We all drive cars and quite a bit.  Generally most of us, at least once per day, travel to somewhere and then from somewhere.  It may be to work, to school, to church, to the post, to the downtown, etc.  And most of us prefer the car to travel to those destinations, so we're on the road. 

While we're driving, we're generally captive.  Not in the sense of that we're controlled, but in the sense that we are forced to LOOK forward to keep from crashing.  This is a valuable realization.  We know that cell phones and other things distract, and billboards can do just that.

More politely stated, billboards can entertain or invoke the imagination.  This where the creative marketer can grab the attention of the passers by, and hopefully instill an important lasting impression.  And if done correctly, the passer by will have this favorable impression day after day, thus building an innate auto response triggered when asked or asking about a certain service or product category.

Consider that an eye-catching, brief design and a zingy slogan on a road with just 5,000 cars a day in a 25 mph speed zone might easily reach 2,500 eyes a day.  If the rental investment was $400 per month - you could reach 2,500 or more people for about $13 per day or about 1/2 a cent per person! 

While it's hard to document whether billboards are effective, several of the principal partners of LOOK is involved in other businesses that utilize billboards.  Our combined history has documented the value to us.  But prove it yourself.  Find a catchy billboard and ask someone if they've seen it.  If you're in our market area, click on some of the samples in the "Past Ads" to the left, and see if you remember them.  Chances are, you have seen one or more of the advertisements on our billboards. 

If you haven't done billboards before, ask us about a trial introductory period campaign.  use a really different design highlighting your service or product and lay back to see how many people comment to you that they've seen it.  From personal experiences and anecdotal evidence like this, we know billboards work.  For a sampling of some of our local, regional and national customers, just click on "Our Customers" in the menu to the left.

Thanks for visiting and think LOOK .